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Timeline Facing Race, Embracing Equity (FR=EE) initiative, established in 2012, was developed as the result of two initially unrelated endeavors: the Rochester Initiative for Structural Equity (RISE) and an effort to bring the museum exhibition “RACE: Are We So Different?” to the Greater Rochester Community. The joining of these two initiatives resulted in a broader effort geared at both educating the community about the constructed nature of racial and ethnic concepts and also engaging residents in a longer-term commitment to eliminate social disparities that have become intertwined with these concepts.